Busy is the New Bluetick: Rethinking Productivity

We’ve all seen it: the classic excuses “Sorry for the late reply, I was busy” or “I can’t make it, I’m busy.” And the one that drives many of us crazy: the bluetick, followed hours or even a day later by a text reading, “I’ve been busy.”

Being busy has become a badge of honor in modern society. But here’s the truth: busyness without purposefulness isn’t productivity—it’s often a distraction from what really matters. When we are constantly busy, we may ignore pressing issues until they seep into other areas of our lives, creating stress, missed opportunities, and regrets.

The most successful and productive people I’ve met are busy—but they manage it differently. They find time where others don’t. When they give attention, it’s undivided. There’s no multi-tasking; every moment counts. This is the difference between busyness and high performance.

The Cost of Being Busy

• Lost Moments: Life is made of countless moments—some that move us, others that provoke action. Busyness can make us miss them.
  
• Health Risks: Chronic stress from constant busyness affects both mental and physical health.
  
• Weakened Relationships: Friends and mentors can be sidelined, even though their counsel may be crucial for growth.
  
• Reduced Effectiveness: Shifting focus constantly prevents deep thinking and meaningful execution.

A Thin Line

There’s a big difference between being a workaholic and being a high performer. The former seeks to appear important; the latter seeks out meaningful work. Understanding this distinction can help you do more in each moment without glorifying busyness.

Final Thoughts

Next time you say, “I’ve been busy,” consider the real messages you’re sending:

• My time is more important than yours.
  
• I struggle with prioritizing.
  
• What you want to discuss isn’t a priority.
  

Being busy isn’t the goal, being productive and intentional is. Shift your focus from being “seen as busy” to being purposeful, present, and impactful in every interaction. Your time, and your results will thank you.